Personal information is information about a specific person, including the person's name, address, telephone number, email address, credit card number, birth date, information about the person's activities and purchases, and, if applicable, customer number.
THE INFORMATION WE GATHER
When you become an Equuspring.com customer, and whenever you purchase products from Equuspring.com, become a registered shopper, or request a catalog, we collect and store the personal information that you volunteer in our customer database. Personal information is generally used to process your transactions and respond to your requests. You may also receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events.
AGGREGATE DATA AND INFORMATION USAGE
In addition to personal information, we collect and store information about the products purchased by channel and the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall customer behavior patterns. Our goal in using this information is to improve your experience at Equuspring.com by being more responsive to the needs and preferences of our customers.
Our Web servers automatically collect information about each visitor who requests Equuspring.com Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in Equuspring.com and to plan for product and service improvements.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
The only personal information our cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer. Click-stream data is information that describes the page-by-page paths you take as you browse through the website. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use this data on an individual basis to improve your specific shopping experience. For example, if during a visit to Equuspring.com you read an online article about how to choose the right pasture waterer, we may during a subsequent visit present you with an article on a stall waterer or point you to a new product related to tent repair.
When you visit the Equuspring.com website you receive an opportunity to sign up for Equuspring.com’s e-mail newsletter service. This newsletter, EquuspringMail, will be sent to you only if you choose to place your name on our mailing list.
If you decide at any time that you no longer wish to receive the e-mail newsletters you sign up for, please click here and update your preferences, or simply click the "unsubscribe" link on the EquuspringMail or Hot Values e-mail you receive from us.
Please note: in order to process your online purchases, we may still send you a confirmation e-mail, or we may contact you by mail or telephone if we have questions about your order.
OTHER EQUUSPRING PRIVACY NOTES
Equuspring.com Children's Policy—Except for membership data applicable to children, we do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 18 to provide any personally identifiable information or participate in the bulletin board sections of the Equuspring.com website. If you have concerns about a member under the age of 18 receiving mail from companies other than Equuspring, LLC, you can add the member's name to our "do not share" list. Please click here for information.
Protection of Equuspring, LLC and Others—We release account and other personal information when we believe release is appropriate to comply with the law, or protect the rights, property, or safety of Equuspring, LLC, our users, or others.