Privacy notice

Equuspring, LLC Privacy Policy

We respect the privacy of our customers. This Privacy Policy is designed to help you understand what information we gather and how we use it. In our ongoing effort to improve the products, services and features we provide to our customers, Equuspring, LLC (URL: Equuspring.com) will continue to implement new technologies from time to time. As a result, this policy is subject to change without prior notice and we will post any revision on this web site. We encourage you to review our privacy policy periodically. When you do business with us or use our website, you accept this Privacy Policy.

PERSONAL INFORMATION

Personal information is information about a specific person, including the person's name, address, telephone number, email address, credit card number, birth date, information about the person's activities and purchases, and, if applicable, customer number.

THE INFORMATION WE GATHER

When you become an Equuspring.com customer, and whenever you purchase products from Equuspring.com, become a registered shopper, or request a catalog, we collect and store the personal information that you volunteer in our customer database. Personal information is generally used to process your transactions and respond to your requests. You may also receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events.

AGGREGATE DATA AND INFORMATION USAGE

In addition to personal information, we collect and store information about the products purchased by channel and the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall customer behavior patterns. Our goal in using this information is to improve your experience at Equuspring.com by being more responsive to the needs and preferences of our customers.

Our Web servers automatically collect information about each visitor who requests Equuspring.com Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.

From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in Equuspring.com and to plan for product and service improvements.

CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)

We use this information to process your order and to make sure that it is delivered to you. Aggregated order information is also used to track and analyze overall shopping trends, which allows Equuspring.com to improve product offerings and services to its customers. In order to register on—or purchase products from—the Equuspring.com website, your browser must be set to accept "cookies." A cookie is a small piece of data housed in a text file or folder on your computer's hard drive that helps us recognize you when you visit our sites. We use cookies to help us remember things such as the following: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you've placed in your shopping basket, and/or (4) the pages you visit as you shop.

The only personal information our cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer. Click-stream data is information that describes the page-by-page paths you take as you browse through the website. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use this data on an individual basis to improve your specific shopping experience. For example, if during a visit to Equuspring.com you read an online article about how to choose the right pasture waterer, we may during a subsequent visit present you with an article on a stall waterer or point you to a new product related to tent repair.

SUBSCRIPTION PREFERENCES

When you visit the Equuspring.com website you receive an opportunity to sign up for Equuspring.com’s e-mail newsletter service. This newsletter, EquuspringMail, will be sent to you only if you choose to place your name on our mailing list.

If you decide at any time that you no longer wish to receive the e-mail newsletters you sign up for, please click here and update your preferences, or simply click the "unsubscribe" link on the EquuspringMail or Hot Values e-mail you receive from us.

Please note: in order to process your online purchases, we may still send you a confirmation e-mail, or we may contact you by mail or telephone if we have questions about your order.

OTHER EQUUSPRING PRIVACY NOTES

    Links to or From Other Sites—Equuspring.com may provide links to websites outside of Equuispring,.com as an added convenience to the user. There are also affiliates that link to Equuspring.com. Any link included does not imply or convey endorsement of the other company or organization, its site, or its products or services. Equuspring.com is not responsible for the privacy, terms of use, or other policies of any other website.
    Equuspring.com Children's Policy—Except for membership data applicable to children, we do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 18 to provide any personally identifiable information or participate in the bulletin board sections of the Equuspring.com website. If you have concerns about a member under the age of 18 receiving mail from companies other than Equuspring, LLC, you can add the member's name to our "do not share" list. Please click here for information.
    Protection of Equuspring, LLC and Others—We release account and other personal information when we believe release is appropriate to comply with the law, or protect the rights, property, or safety of Equuspring, LLC, our users, or others.